1849 Klonimus Wolf Wissotzky establishes The Company in Moscow which becomes the largest Tea Company in the world;
1904 Wissotzky opens additional branches in Europe;
1917 Communist Revolution, Company is nationalized, activities continue in Poland by Solomon Seidler;
1936 Simon Seidler establishes Wissotzky in Israel under British mandate, followed in 1957 by his wife Ida;
1993 Shalom Seidler succeeds his mother as The Company sole owner and CEO;
1996 Wissotzky introduces real brew iced tea.
1999 Wissotzky continues innovating and introduces green tea.
2005 Wissotzky establishes a modern tea factory in the The Galilee;
2019 Wissotzky celebrates 170 years jubilee.
2020 A modern up to date TLAB retail shop is opened in Tel Aviv.
Wissotzky produces and sells a wide range of both leaf tea & tea bags including classic black tea, green tea, herbal and fruit infusions, red tea (rooibos), white tea, fruit tea, premium tea bags and functional tea. Over 200 different products are currently being produced by Wissotzky, strengthening the company’s 80% market share and leadership in Israel’s Tea category. Our products are exported to the US, Japan and the Nordics. Zeta produced quality olive oil, olive oil dressings and both pitted and unpitted savory olives.
Excellent Food Group – High Quality special tea products, olive oils and savory olives as well as international leading brands such as McVities, Godiva, Bella Italia tomato products and more. Professional leading marketing know how with up to date innovative strategy.https://youtu.be/AWsPIM30MK8
Partners: EY, Deloitte, Bank Hapoalim, All National Retail Shops, Governmental Offices and Leading State Companies. Clients: In Israel – all retail market (Shufersal, Rami Levy, Tiv Taam and many more), all hotel chains, air companies, large cooperations (Google, Amdocs, Elbit) and more. International – Costco USA and many other retail shops, Costco Japan, Trader Joe, ICA (leading Swedish retail), Japan Airline. Awards: SUPER BRANDS award continually, International quality awards (all ISO and HACCP, quality certificates) SMETA, FSSC. The leading Israeli Tea Brand.